"I can't roll my own cigarettes to save my life but my life is not worth saving .... The best ever tobacco is Dvidoff"
The cigarette assortment includes the Magnum, Supreme, Classic, Mild, Lights, Magnum Lights, Slims, Ultra lights, Menthol, Menthol Lights, One and Gold. Rothmans, Benson & Hedges of Canada began importing Davidoff cigarettes for sale in the Canadian soak in April 2007.
The huge success of the Davidoff brand is considered to have been instrumental in making Dominican premium cigars the number-one bestsellers worldwide. Much of this success was due to the efforts of Christophe Kull, a Swiss national sent to the United States to institute and develop Davidoff's business in the Western Hemisphere. Between 1987 and 2001, he grew the brand and its many sub-labels to what it is today.