Gauloises is a sort of cigarette of French produce. It is created by the company Altadis.
Between the World Wars the smoking of Gauloises in France was considered nationalistic and an affiliation with French "heartland" values the brand was associated with the cigarette-smoking poilu (a slang term for the French infantryman in the trenches) and the resistance fighters during the Vichy Regime. The brand was also allied to high-status and inspirational figures representing the worlds of art (e.g. Pablo Picasso).
