The brand was first introduced by R.A. Patterson of Richmond, Virginia, in 1871 as a cut-plug chewing tobacco and soon after a cigarette. In 1905, the company was acquired by the American Tobacco Company (ATC), and Lucky Strike would later prove to be its answer to R.J. Reynolds' Camel.
In 1917, the brand started using the slogan "It's Toasted" to inform consumers about the manufacturing method in which the tobacco is toasted rather than sun-dried, a technique touted by marketers as making Lucky Strike more delicious for smokers. The abbreviation "L.S.M.F.T."("Lucky Strike means fine tobacco") was introduced on the package in the same year.
NOTICE: The manufacturer of this brand stopped releasing the cigarettes in hard cartons. Instead, they will come in 2 rows by 5 packs, wrapped in cellophane.
