Peter I is a variety of cigarettes produced by the largest and the most complex tobacco factory JTI in Europe - the Petersburg factory "P.J.P.-Petro (the former Uritsky factory).
The most well-known plant of the company got the most important part of investments. This plant produces cigarettes "Peter I", "St. Petersburg", "Knyaz", "Magna", "Monte-Carlo", "North Star" and also the time-honored Russian "Belomor Kanal". Successfully launched in 1995, cigarettes "Peter I" are the first Russian cigarettes brought into line with international values for product quality. . In 1996, the factory began producing Peter I Lights, the first Russian cigarette brand with a low level of tar and nicotine. Now "Peter I" is already the leader on the Russian market of domestic cigarettes Over the first year alone, sales of the cigarettes increased by one-third, and both light and regular Peter I cigarettes were on the list of goods sold in the country's network of duty-free shops, the only Russian brand to be included.
