Virginia Slims was the last cigarette brand to advertise on US television, airing an ad just before midnight on the night of New Year's Day 1971. The ad aired during an episode of The Tonight Show Starring Johnny Carson and featured a pre-Hill Street Blues Veronica Hamel.
The slogan "You've come a long way, baby." is the name of the 1998 album of the British musician "Fat boy Slim".
The Truth anti - smoking campaign (based at TheTruth.com) directly targeted Virginia Slims with a campaign advertisement in which Truth representatives talk about the "Find Your Voice" slogan and then a woman steps forward and says through an artificial voicebox "Was this the voice you wanted us to find?"
Virginia Slims are produced and marketed by the Altria Group, once known as Philip Morris, who produce and market all cigarettes of the Virginia Slims Brand name, this is one cigarette you do not want to miss. Till 1979, this was only a variant or variety of the parent brand, the parent brand being Benson and Hedges. The actual pack had the name Benson and Hedges inscribed at the bottom. Only after 1979 this was introduced as a separate brand to give women an exclusive of their own. So till then Virginia Slims were very much the same as Benson and Hedges; same in taste, flavor, design and marketing. If you are a hard working woman, who just wants to let off some steam at the end of the day, with a cigarette, purchase now and relieve your tension.
The flavor of Virginia slims is something to be noted here. Being a women's cigarette, you would expect the cigarettes to be among the softest smokes out there. But then again, you will be proved wrong, because the very focus of Virginia Slims were those females who did not want to be differentiated from men in the quality of the cigarettes they use. Needless to say, Virginia Slims are one of the brands that continue to be top notch even in the midst of rising competition.
Virginia Slims are available in many styles like 'super slims' 'light' 'ultra light' and 'menthol' varieties. The packing is designed by Walter Landor which is white with colored stripes running lengthwise along the left side. Like many other brands, Virginia Slims too come in many varieties. One of the many variants of menthol is Virginia Slims Menthol Super Slims 100's. This variant has a splendid taste and flavor; it's smooth and very soft. The cool feeling of menthol and the soft smooth tobacco flavor are very relaxing. This variant tastes best when smoked fresh. The packaging of the brand also reflects the type of flavor one buys. Every pack has vertical stripes on the left side of the packs. The color of the lines differs according to the type of Virginia Slims one purchases.
