Historically well thought-out a masculine habit, the feminization of smoking occurred in tandem with the advent of fashion brands or premium brands of cigarettes specifically marketed toward women who see the use of these brands as a way to increase or enhance their sexual appeal. Most often this is focused on young fashion-conscious professional ladies who are the target demographic for these brands, which are differentiated by fineness and added length over long-established brands of cigarettes.
NOTICE: The manufacturer of this brand stopped releasing the cigarettes in hard cartons. Instead, they will come in 2 rows by 5 packs, wrapped in cellophane.